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AI Player Experience

for chatbots, livechat, ticketing and CRM

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Control your generative AI player experience


Route chats to your human agents


Track and resolve your player cases


Manage your global player profiles

AICX Add-Ons

for GPT, proactive chat, voice & more

Boost your CX productivity

Achieve unparalleled efficiency for your bots and agents with Proto's ChatGPT integrations.

Speak local languages

Serve more customers with custom AI for local and mixed languages beyond the limits of ChatGPT.

Engage more customers

Kickstart personalised chats with customers across multiple apps to acquire, retain and expand revenue.

Integrate your preferred tools

Expand your omnichannel customer experience with messaging, helpdesk and scraping apps.

Track your CX metrics

Get actionable insights from across your customers, chatbots and agents with real-time reporting.

Comply with data regulations

Adapt to local privacy laws with data storage and access options across the Proto AICX Platform.

Get 1,000 free messages

Deploy your AI player experience.

Universal player assistant

Proto Assist is building an AI personal assistant, starting in the gaming industry.

Universal player assistant

Proto Assist is building an AI personal assistant, starting in the gaming industry.

Unifying betting engines
The player assistant architecture collects real-time data from betting engines to save player time.
Boosting second-time deposits
The player assistant uses personalised and timely chats via messaging apps to increase retention.
Replacing websites & chatbots
The player assistant replaces casino and sportsbook websites & chatbots that are slow to deploy.

Chat with our clients

Test leading AI player experiences from around the world

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Read the latest

Case Study

AI-enabled player support in Asia

Betadda, a leading online gaming brand in Asia, scaled Proto CX automation across four countries for 24/7 player support in Hindi, Hinglish and English.


Enhancing 5 key metrics through CX automation for iGaming excellence

Read about five common CX metrics that gaming brands track, and how to improve them in a fast, cost-effective way.

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Case studies, videos and the latest Proto news and articles.

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Discover your organisation’s suitability for AI customer experience

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Vanessa Babicz

Head of Proto Assist

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Estimate your ROI with Proto. AICX results based upon averaged customer data

Return on investment in first year of AICX
*The AICX calculator is an estimate. Your actual results may differ.